Showing posts with label Project Orca. Show all posts
Showing posts with label Project Orca. Show all posts

Sunday, November 18, 2012

Ground Game: Orcas versus Narwhals

What we do hasn't changed - only how we do it.

Increasingly the basic strategy of identifying your supporters and getting them to the polls has been augmented by internet smart phone technologies.  Not so long ago campaigns identified supports two ways: (1) same-party voter registration rolls; and (2) canvassing voters by knocking on their doors or calling their telephones.   Then on election day, political party poll watcher would cross of a voters name at the precinct vote station when he or she arrived to cast their ballot.  Throughout the day party workers would collect these sheets, and campaign offices would call those supporters who had not yet voted to urge, remind, and in some cases, drive them down to the polls.